Chopard is one of Switzerland’s most respected luxury watch manufactures, celebrated for combining elegant design with exceptional mechanical craftsmanship. Founded in 1860, the brand has evolved from a small family-owned watchmaking workshop into a globally recognized symbol of haute horlogerie while remaining independently owned for more than 160 years.
Today, Chopard is admired for two remarkable worlds: the refined L.U.C manufacture collection and the contemporary Alpine Eagle luxury sports series.
1860 | The Beginning of Chopard
The story of Chopard began in 1860, when Louis-Ulysse Chopard established his watchmaking workshop in Sonvilier, Switzerland.
Specializing in high-precision pocket watches and chronometers, the young watchmaker quickly earned an outstanding reputation for reliability. His timepieces were soon exported throughout Europe, laying the foundation for one of Switzerland’s finest independent watchmaking houses.
A New Era of Independence
For over a century, Chopard remained a family-operated manufacture dedicated to traditional Swiss craftsmanship.
In 1963, the company entered a new chapter when it was acquired by Karl Scheufele III. Rather than transforming the brand into a mass-market luxury business, the Scheufele family invested heavily in mechanical watchmaking, preserving Chopard’s independence while expanding its international reputation.
This commitment to family ownership remains one of the brand’s greatest strengths today.
L.U.C | The Highest Expression of Watchmaking
Named after founder Louis-Ulysse Chopard, the L.U.C collection represents the manufacture’s finest technical achievement.
Its defining characteristics include:
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Manufacture mechanical calibres
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Micro-rotor automatic movements
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COSC-certified chronometers
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Ultra-thin elegant proportions
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Exceptional hand finishing
L.U.C timepieces are respected among collectors for combining refined aesthetics with genuine haute horlogerie engineering.
Alpine Eagle | Modern Luxury Sports Design
Introduced in 2019, the Alpine Eagle collection reimagined Chopard’s iconic St. Moritz sports watch for a new generation.
The collection features:
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Integrated bracelet architecture
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Sculpted bezel with eight functional screws
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Lucent Steel™ high-performance alloy
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Textured dial inspired by an eagle’s iris
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Manufacture automatic movements
Alpine Eagle has become one of the most distinctive luxury sports watches produced by an independent Swiss manufacture.
Sustainable Swiss Craftsmanship
Chopard is also recognized as a pioneer of responsible luxury. The manufacture introduced the use of ethical gold across its watch and jewelry collections, demonstrating that environmental responsibility and traditional craftsmanship can exist together.
Alongside sustainable sourcing, Chopard continues to invest in hand-finishing techniques that preserve the artistry of Swiss watchmaking.
Why Collectors Choose Chopard
Collectors appreciate Chopard for its understated elegance, manufacture movements, and independent heritage.
The most desirable collections include:
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L.U.C XPS
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L.U.C Perpetual Twin
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Alpine Eagle
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L.U.C Tourbillon
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Limited manufacture editions
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Geneva-inspired dress watches
Rather than following short-lived trends, Chopard consistently focuses on timeless mechanical excellence and refined design.
A Legacy That Continues
From a small workshop founded in 1860 to one of Switzerland’s leading independent luxury manufactures, Chopard has remained dedicated to precision, artistry, and innovation. Whether through the sophisticated L.U.C collection or the contemporary Alpine Eagle, the brand continues to represent the finest traditions of Swiss haute horlogerie.
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