Hublot is one of Switzerland’s most innovative luxury watch brands, celebrated for its bold design language, advanced materials, and revolutionary Art of Fusion philosophy. Founded in 1980, the manufacture transformed modern watchmaking by combining traditional Swiss craftsmanship with unconventional materials such as natural rubber, ceramic, titanium, sapphire, and carbon fiber.
Today, Hublot is recognized worldwide as a symbol of contemporary haute horlogerie and cutting-edge mechanical engineering.
1980 | The Birth of Hublot
Hublot was founded in 1980 by Italian entrepreneur Carlo Crocco, who introduced a luxury watch unlike anything the industry had seen before.
The original Hublot featured an 18K gold case paired with a natural rubber strap, a combination considered revolutionary at the time. Although initially controversial, this innovative concept quickly became the foundation of the brand’s identity and inspired its famous philosophy: The Art of Fusion.
The Art of Fusion Philosophy
Rather than following conventional Swiss watchmaking traditions, Hublot embraces the fusion of unexpected materials and modern technology.
Its signature approach includes:
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Gold and natural rubber
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Titanium and ceramic
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Carbon fiber composites
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Sapphire crystal cases
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Colored high-tech materials
This philosophy continues to define every Hublot collection and distinguishes the brand from traditional luxury watch manufacturers.
Big Bang | The Collection That Changed Everything
Launched in 2005, the Big Bang collection transformed Hublot into one of the world’s leading luxury sports watch brands.
Its defining features include:
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Multi-layer case construction
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Exposed H-shaped bezel screws
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Skeletonized dial options
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Bold contemporary proportions
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Manufacture UNICO chronograph movements
Big Bang remains Hublot’s flagship collection and one of the most recognizable modern luxury watches.
Classic Fusion | Minimalist Swiss Elegance
For collectors seeking a more refined aesthetic, Classic Fusion offers a slimmer and more elegant interpretation of Hublot’s design philosophy.
The collection combines clean dial layouts with premium materials including titanium, ceramic, King Gold, and sapphire, making it suitable for both business and everyday wear while maintaining unmistakable Hublot character.
UNICO | Hublot’s In-House Movement
A major milestone arrived with the introduction of the UNICO manufacture calibre.
Designed and produced entirely in-house, UNICO offers:
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Flyback chronograph functionality
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Column wheel architecture
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Automatic winding system
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Exceptional reliability
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Contemporary skeleton construction
The movement demonstrates Hublot’s evolution from an innovative design brand into a true Swiss manufacture.
Innovation Through Advanced Materials
Hublot has become a pioneer in material research within haute horlogerie.
Its notable innovations include:
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Magic Gold scratch-resistant alloy
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Colored sapphire crystal cases
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High-performance ceramic
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Carbon composite construction
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Lightweight titanium engineering
These developments continue to push the boundaries of modern luxury watchmaking.
Why Collectors Choose Hublot
Collectors appreciate Hublot for its distinctive identity, technical innovation, and bold contemporary styling.
The most sought-after collections include:
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Big Bang Unico
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Classic Fusion
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Spirit of Big Bang
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MP Manufacture Series
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Sapphire Editions
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Limited Collaboration Models
Rather than emphasizing vintage heritage, Hublot focuses on innovation, architecture, and modern mechanical excellence.
The Future of Contemporary Swiss Watchmaking
From its groundbreaking rubber strap in 1980 to today’s sapphire and ceramic masterpieces, Hublot has consistently challenged the conventions of Swiss horology. Its Art of Fusion philosophy continues to redefine what a luxury mechanical watch can be, securing Hublot’s position as one of the most influential contemporary watch brands in the world.
Professional Watch Service
Professional watch servicing requires specialized equipment, technical expertise, and years of experience. Every luxury mechanical watch deserves careful inspection and precision maintenance by qualified watchmakers.
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Over 20 years of watchmaking expertise
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Transparent pricing with no hidden fees
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Efficient turnaround time
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Personalized maintenance recommendations
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